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NIKE plans high school hoops NYC takeover

By Press Release: Position Sports, 12/03/15, 1:15PM EST


Unprecedented April Weekend of Basketball in New York City includes 15th annual Jordan Brand Classic & Nike’s Elite Youth Basketball League Season Opener

New York, NY – NIKE, Inc. through a partnership between Jordan Brand and Nike Basketball, will host an entire weekend of the top high school basketball talent April 15-17, 2016throughout New York City.
Tipping off the weekend and celebrating its 15th year, the Jordan Brand Classic, presented by American Family Insurance, will return to Brooklyn’s Barclays Center on Friday, April 15th with games showcasing the top boys, girls and International players.  These future stars follow in the footsteps of some of the greatest in the game including Carmelo Anthony, Chris Paul, Blake Griffin, LeBron James and Kevin Durant.  A special musical performance will also be held following the games.  Previous performers have included Nicki Minaj (2015), Macklemore & Ryan Lewis (2014) and Drake (2013).
Nike’s Elite Youth Basketball League (EYBL) will open its sixth season on Saturday, April 16th and Sunday, April 17th.  Over 40 of the top travel teams from around the country and Canada will compete.  The EYBL will have four regular season sessions around the country, followed by the EYBL Finals at the Nike Peach Jam in N. Augusta, SC in July.  Dates and locations will be announced in early 2016.  EYBL Session #1, New York will be certified for college coaches to attend and will provide a unique platform for the future rising stars.
“We are proud to hold our opening session of the EYBL in New York City, an exciting launch to our season of events,” said Carlton DeBose, Director of Nike’s Elite Youth Basketball department.  “And it is fitting to partner with our friends at Jordan Brand, with the Jordan Brand Classic as the graduation of high school basketball and the final stop on the EYBL journey."
Additional events around the city might be announced at a later date.

About Jordan Brand:

Jordan Brand, a division of NIKE, Inc., is a premium brand of athletic footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The brand made its debut in 1997 and has grown into a complete collection of sport performance and lifestyle product. The Jordan Brand remains active in the community through its new corporate responsibility program WINGS for the Future, focusing on three unique community programs emphasizing Education, Sport and Creativity.  Please visit or

About Nike EYB:

Nike Elite Youth Basketball is a division of NIKE, Inc. dedicated to improving the game of basketball. EYB offers young players a place to receive superior skill instruction, honest evaluation and life-changing experiences. The programs and events push kids to work hard and to challenge them to be better on and off the court.  The complete Nike Elite Youth Basketball schedule of events will be released by April 1. For more information, please visit the Nike Elite Youth Basketball web site at

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